Coach : It’s not meant to be wallpaper
Posted by Gigi on March 19, 2009 · Leave a Comment
There are some upper end brands we all know just by glancing seeing a single letter. The special “G” for Gucci, the for Fendi, the LV pattern for Louis etc. – these are all excellent examples of marketing done well. I have an item (or two) from these designers, I am not opposed to overpaying for a letter to be on something – I too am not above knowing I am getting totally ripped off and wanting the item anyway. I get it, I promise. We have all accepted that when you want to show people you’ve got some cash, you sport a letter or a symbol. Fine. But please ladies, please, these things are not meant to be body wrap or wall paper. Today as I rolled into my daughter’s ballet school I was nearly blinded by the letter C coming at me. One of the fellow mothers there looked like one of those trippy wall art things where if you stare at the series of random dots long enough they become a picture of something in 3D. Well I stared and stared but all I got was dizzy, and a sudden hatred for Coach. Listen, a wallet, a bag, a scarf, some loafers with a little “C” here or there – fantastic. Chic. Luxury. Discretely upper class. ALL FOUR OF THEM AT ONCE – trying waaaay to hard. Honestly her outfit was the fashion equivalent of pulling out her income statement. I didn’t say anything – we all know I am a total wimp in real life – but I really WANTED to say – “PLEASE STOP ABUSING THE ONE LETTER OF THE ALPHABET LADY, there are 25 other letters in the alphabet, and plenty of designers for each. Instead, I told her……. I loved her shoes.
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