Target vs. WalMart
Posted by Gigi on May 3, 2007 · Leave a Comment
I need to shake the man’s hand that created Target. Not because I love the store so much or because what he did was so different because he really did not do anything different at all. But, the fact that he invented nothing new, is what makes what he did amazing.
Face it, we all go to Walmart to get things but we never announce it. No. Because well… Walmart is kind of gross, and not the kind of place we want to identify with. YET, when we go to Target, basically the same exact store as Walmart there is just no shame in that game. I have no problem being at the nursery school and mentioning I am running to Target to get this or that. Or if I am sporting a fine shade of melon flip flops I bought there, I have no issue telling the ladies at the gym that I so smartly snatched them up at Target. Yet Walmart? Not so much. Walmart is the black sheep of the wholesale shopping family. Costco, BJs, etc. those are fine too – those are places we go to stock up our beachhouses, or boats or ski houses so they pass too. Yet, they are even scarier looking in some ways than a Walmart. So why? What is so different about Target that Walmart is shameful and it isn’t? Is it the simple little differences!?
Things like the fact that Target on the outside is the color red. Walmart is blue and there is an * for God’s sake in the name. KMart and WalMart both have “Mart” in the name – is that bad too!? Target has a cool nickname – we all refer to it as “tar-shay”. Target has done something that call us yuppies by our special shopping call – things like having STARBUCKS not McDonalds, and they serve things like organic yogurt and salads not cheese filled pretzels. They have great designers we knew – designers like Amy Coe, and Isaac Mizrahi that say, “Hey I am someone that knows style, but I still shop at Target.” I don’t know what they did, but when I look at my AMEX statement I know they did it well. Now if only I could get the founder to reinvent me….
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